1 – Become a Thought LeaderĪ significant portion of LinkedIn’s audience spends time on the platform to follow thought leader content. To decide on which one you should prioritize on, here are few pros and cons to consider before writing articles and posts for LinkedIn.

Content marketing messages in support of your brand.

Usually people would post and share content about: LinkedIn articles are basically longer, in-depth blog liked pieces with characters limit at around 120,000 characters whereas LinkedIn posts are liked shortest format you can use on LinkedIn with characters limit being 3,000 for both your personal profile and company page posts.

What Are LinkedIn Articles and LinkedIn Posts? What Are LinkedIn Articles and LinkedIn Posts?.So, that’s why this blog is being created to outline the pros and cons so you can make a better decision. The right question we should ask instead is which one should we priortize more. They can exist together and in fact there is great synergy in leveraging them together. I don’t think this is an either or option.

When I got this question asked, I would always question them back, “Why not both?”. Honestly, the value of publishing content via LinkedIn’s platform is absolutely worth the effort if users have a content strategy lined up from the get-go.īut then this question always come up when users are considering to start publishing content on LinkedIn – ” Should I publish long article content or just a short post?” The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power.

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